Auto Trader, the U.K.'s largest online auto site, announced that it will terminate its six-year-long relationship with MotoNovo Finance, and no longer supply the stock feed of the auto finance site.
Until now, Auto Trader had been displaying MotoNovo's automobile listings through its stock feed, which included the beta version of findandfundmycar.com
The existing arrangement between Auto Trader and MotoNovo will continue until the date of termination - set for July 21. After that date, dealerships on findandfundmycar will have to look elsewhere for their stock feed requirements.
As Auto Trader sits at the top of the tree when it comes to helping dealers sell their automobiles, the termination will certainly raise a few eyebrows in the industry. MotoNovo said that it has well developed plans to support dealers to achieve this.